About

I’m Erkan Orhun, a Technical SEO specialist based in Stockholm, Sweden.

I work with large-scale websites, technical SEO, search strategy and the growing intersection between search and AI.

My background spans both agency and in-house SEO, with a particular interest in how websites are structured, crawled, indexed and understood by search engines -and increasingly, how content and brands are surfaced in AI-driven search experiences.

This site is where I write about technical SEO, AI search, search engines, web publishing and experiments around how the web is changing.

For more about my professional background, you can find me on LinkedIn.